who we are

Founded on the principles of passion‭, ‬ambition‭, ‬and expertise‭, ‬Beauty Express has emerged as a leader in beauty brand development‭, ‬retail‭, ‬and online commerce‭.‬
With a diverse portfolio of self-owned and distributed brands‭, ‬our journey driven by a relentless pursuit of product success and‭ ‬unparalleled service delivery‭.‬

mission

To lead the beauty and wellness industry and provide our customers with an exceptional range of products and services that enhance their well-being and elevate their appearance. To empower individuals to embrace their unique beauty and embark on a transformative self-care journey‭. ‬To‭ ‬inspire a global community dedicated to holistic personal care.

vision

To be the forefront of innovation in the beauty and wellness industry‭, ‬offering our customers the finest solutions to enhance their well-being‭, ‬appearance‭, ‬and self-confidence‭.‬

PERSONALITY

We embody forward thinking‭, ‬and adaptability. ‬Fostering a culture of teamwork to embrace challenges and drive success‭. ‬With a keen focus on cutting-edge technology and timeless elegance‭, ‬we appeal to individuals who appreciate both modern advancements and‭ ‬classic aesthetics‭.‬

1

We strive for excellence in everything we do‭. ‬Embrace innovation and creativity to stay ahead and drive meaningful change‭.

2

We conduct business with honesty‭, ‬transparency‭, ‬and integrity‭. ‬We empower individuals to embrace their unique beauty and express‭ ‬themselves with confidence‭.‬

3

We foster a culture of collaboration‭, ‬teamwork‭, ‬and mutual respect‭, ‬recognizing our collective efforts‭. ‬Lead to greater success‭.‬

our leadership

With fervor, drive, and expertise, our leaders imbue innovation, futuristic vision, and flexibility into each brand, product, and endeavor.

AVIAD BEN EZRA

FOUNDER & CEO

BARUCH SZERER

FOUNDER & CEO

URI LEVI

COO – CHIEF OPERATING OFFICER

KIMMY LEE

CPO – CHIEF PEOPLE OFFICER

SHLOMI ELIRAZ

CSO – CHIEF SALES OFFICER

JOHNSON LAU

CFO – CHIEF FINANCIAL OFFICER

ARIEL SHEIK

CTO – CHIEF TECHNOLOGY OFFICER

MAGGIE WU

COS – CHIEF OF STAFF

BEAUTY POWERHOUSE

BXG dominates with over 150‭ ‬stores and an e-commerce presence in Hong Kong, Macau‭, ‬and Singapore. ‬In this vibrant ecosystem fueled by innovation and diversity‭, ‬we meet ever-evolving consumer needs with cutting-edge solutions‭.‬