what we do

Since its founding in 2007‭, ‬Beauty Express Group has transformed trends into reality with a self-sufficient ecosystem‭. ‬From R&D‭ ‬to distribution‭, ‬our experts ensure world-class beauty‭, ‬skincare‭, ‬and lifestyle products‭.‬

BXG emphasizes product Excellence‭, ‬focusing on quality and innovation‭, ‬setting it apart from competitors and earning trust and loyalty from discerning consumers‭.‬

Ensuring Product Success Through Every Phase

TREND
DISCOVERY

Proficiently identifying emerging cues from beauty influencers and consumers‭. ‬Anticipating beauty trends and evaluating forthcoming market dynamics for enduring prosperity‭.‬

PRODUCT‭
‬R&D

Our outstanding R&D department conducts extensive research on cutting-edge product selection and formulation development‭, ‬constantly innovating for new advancements‭.‬

PRODUCTION

Our methodology ensures long-lasting success through knowledge-based production solutions and resource optimization‭.‬

MARKETING ‭
& ‬SALE

Driven by delivering quality customer experiences‭. ‬First-rate customer interface as a lever of success‭.

BRAND
CREATION

Turning ideas into profitable brands meeting precise customer needs in haircare‭, ‬makeup‭, ‬professional skincare and body care devices‭.‬

DISTRIBUTION

Multichannel distribution expertise and deep understanding of global markets‭, ‬particularly in the Asia-Pacific region‭.‬