{"id":2674,"date":"2026-04-26T08:30:37","date_gmt":"2026-04-26T08:30:37","guid":{"rendered":"https:\/\/bexgrp.com\/privacy\/"},"modified":"2026-05-14T07:14:57","modified_gmt":"2026-05-14T07:14:57","slug":"privacy","status":"publish","type":"page","link":"https:\/\/bexgrp.com\/zh-hant\/privacy\/","title":{"rendered":"Privacy"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row el_class=&#8221;legal-page-section&#8221;][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;legal-page-content&#8221;]<\/p>\n<h1>PRIVACY POLICY<\/h1>\n<p class=\"legal-updated\">\u6700\u5f8c\u66f4\u65b0\u65e5\u671f\uff1a2026 \u5e74 4 \u6708 25 \u65e5<\/p>\n<h2>1. Scope of this Privacy Policy<\/h2>\n<p>This Privacy Policy explains how Beauty Express Group (&#8220;BXG&#8221;, &#8220;we&#8221;, &#8220;us&#8221; or &#8220;our&#8221;) collects, uses, discloses, stores, transfers and protects personal information when you use bexgrp.com, contact us, submit forms, apply for opportunities, subscribe to updates, report concerns or otherwise interact with us online.<br \/>\n&#8220;Personal information&#8221; or &#8220;personal data&#8221; means information that identifies, relates to or can reasonably be linked to an identifiable individual, depending on applicable law.<\/p>\n<h2>2. Personal Information We May Collect<\/h2>\n<p>Information you provide to us: such as your name, email address, phone number, company, job title, enquiry details, application information, feedback, report details and any other information you choose to submit.<\/p>\n<p>Website and device information: such as IP address, browser type, language, time zone, operating system, device identifiers, pages viewed, referring URLs, interaction data and cookie preferences.<\/p>\n<p>Recruitment information: such as CV, employment history, education, qualifications, references, interview notes and related information if you apply for a role.<\/p>\n<p>Reporting information: such as information submitted through ethics, misconduct, product safety, privacy or other reporting channels, including supporting documents or evidence you provide.<\/p>\n<p>We ask that you do not provide sensitive personal information unless it is necessary for your enquiry, application, report or request.<\/p>\n<h2>3. How We Use Personal Information<\/h2>\n<p>To operate, maintain, secure and improve our website and online services.<br \/>\nTo respond to enquiries, requests, complaints, feedback and other communications.<br \/>\nTo process recruitment enquiries and applications.<br \/>\nTo manage business, brand, supplier, partner, investor, media and other stakeholder communications.<br \/>\nTo send newsletters, updates, event invitations or marketing communications where permitted by law and, where required, with your consent.<br \/>\nTo analyse website use, improve user experience, measure campaign performance and understand visitor interests.<br \/>\nTo detect, prevent and investigate fraud, cyber incidents, misuse, unauthorised access, legal or policy breaches and other security risks.<br \/>\nTo receive, assess, investigate and resolve ethics, misconduct, privacy, product safety or other reports.<br \/>\nTo comply with legal, regulatory, accounting, tax, audit, corporate governance and record-keeping obligations.<br \/>\nTo protect the rights, property, safety and legitimate interests of BXG, our users, employees, suppliers, partners and the public.<\/p>\n<h2>4. Consent and Other Legal Bases<\/h2>\n<p>Where consent is required by applicable law, we will collect, use or disclose your personal information only with your consent and for the purposes notified to you.<\/p>\n<p>You may withdraw consent at any time by contacting us at <a href=\"mailto:hq@bexgrp.com\">hq@bexgrp.com<\/a>. Withdrawal of consent will not affect processing that occurred before withdrawal, and we may continue to process information where permitted or required by law. <\/p>\n<p>Where applicable, including for users in the European Economic Area or United Kingdom, our legal bases may include consent, performance of a contract, compliance with legal obligations, legitimate interests, vital interests, public interest or other lawful bases permitted by applicable law.<\/p>\n<h2>5. Direct Marketing<\/h2>\n<p>We will use your personal information for direct marketing only where permitted by applicable law and, where required, with your consent.<\/p>\n<p>Direct marketing may include brand news, product launches, offers, events, surveys, campaigns or other updates from BXG and our brands.<\/p>\n<p>You may opt out at any time by using the unsubscribe link or instructions in our communications or by contacting us. Even if you opt out of marketing, we may still send non-marketing service, legal, security or administrative messages. <\/p>\n<h2>6. Disclosure of Personal Information<\/h2>\n<p>We may disclose personal information to BXG group companies, authorised personnel, service providers, website hosts, IT and security providers, analytics providers, marketing platforms, recruitment platforms, professional advisers, auditors, insurers, banks, regulators, law enforcement agencies, courts and other parties where necessary for the purposes described in this Privacy Policy.<\/p>\n<p>We may also disclose personal information if required by law, regulation, court order, government request or valid public authority request, or in connection with a merger, restructuring, transfer of business, investment, financing, sale or similar corporate transaction.<\/p>\n<p>We require service providers to protect personal information and use it only for authorised purposes, subject to appropriate confidentiality, security and data protection obligations.<\/p>\n<h2>7. Cross-Border Transfers<\/h2>\n<p>Your personal information may be transferred to, stored in or accessed from Hong Kong, Macau, Singapore, Mainland China, the European Economic Area, the United Kingdom, the United States or other locations where BXG, our group companies or service providers operate.<\/p>\n<p>Where required by applicable law, we will take steps reasonably necessary to ensure that your personal information receives appropriate protection, such as contractual safeguards, vendor due diligence, transfer assessments, consent or other lawful transfer mechanisms.<\/p>\n<h2>8. Security<\/h2>\n<p>We use reasonable administrative, technical and physical safeguards designed to protect personal information against unauthorised or accidental access, processing, loss, misuse, disclosure, alteration or destruction.<\/p>\n<p>These safeguards may include access controls, authentication, encryption where appropriate, secure hosting, vendor controls, staff awareness, incident response processes and record-keeping.<\/p>\n<p>No website, system or transmission is completely secure. You should take care when submitting information online and contact us promptly if you believe your interaction with us is no longer secure. <\/p>\n<h2>9. Retention<\/h2>\n<p>We retain personal information only for as long as necessary for the purposes described in this Privacy Policy, including to respond to enquiries, maintain records, comply with legal obligations, resolve disputes, conduct audits, prevent fraud and protect our rights.<\/p>\n<p>Retention periods vary depending on the nature of the information, purpose of use, legal requirements and business needs. When personal information is no longer required, we will delete, anonymise, archive or securely restrict it in accordance with our retention practices. <\/p>\n<h2>10. Cookies and Similar Technologies<\/h2>\n<p>We use cookies and similar technologies to operate the website, remember preferences, understand website use, improve user experience and, where enabled, support analytics, advertising and social media features.<\/p>\n<p>You can manage cookies through our cookie banner or cookie settings where available, and through your browser settings. For more information, please see our Cookie Policy. <\/p>\n<h2>11. Your Rights<\/h2>\n<p>Depending on your location and applicable law, you may have rights to request access to, correction of, deletion of, restriction of, portability of, or information about your personal information. You may also have the right to object to processing, withdraw consent or opt out of direct marketing. <\/p>\n<p>To exercise your rights, please contact us at <a href=\"mailto:hq@bexgrp.com\">hq@bexgrp.com<\/a>. We may need to verify your identity and may refuse or limit requests where permitted by law, such as where disclosure would affect another person, legal privilege, investigations, security or legal obligations. <\/p>\n<p>If you are from the European Economic Area or United Kingdom, you may also have the right to complain to your local data protection authority. We encourage you to contact us first so we can try to resolve your concern. <\/p>\n<h2>12. Age of Consent and Children<\/h2>\n<p>This website is intended for general audiences and is not directed to children. By using this website, you represent that you are at least the age of majority in your place of residence or have appropriate parental or guardian consent. <\/p>\n<p>We do not knowingly collect personal information from children without required consent. If you believe a child has provided personal information to us without appropriate consent, please contact us. <\/p>\n<h2>13. Changes to this Privacy Policy<\/h2>\n<p>We may update this Privacy Policy from time to time. The latest version will be posted on this website with the &#8220;Last Updated&#8221; date. Changes take effect when posted, unless otherwise stated or required by law.  <\/p>\n<h2>14. Contact<\/h2>\n<p>If you would like to access, correct, amend or delete personal information we hold about you, withdraw consent, make a privacy complaint or ask a question, please contact our privacy contact at <a href=\"mailto:hq@bexgrp.com\">hq@bexgrp.com<\/a>.<\/p>\n<p>Postal address: Beauty Express Group, Unit 913-916, Paul Y. Center, 51 Hung To Road, Kwun Tong, Hong Kong.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;legal-page-section&#8221;][vc_c [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2674","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bexgrp.com\/zh-hant\/wp-json\/wp\/v2\/pages\/2674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bexgrp.com\/zh-hant\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bexgrp.com\/zh-hant\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bexgrp.com\/zh-hant\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bexgrp.com\/zh-hant\/wp-json\/wp\/v2\/comments?post=2674"}],"version-history":[{"count":5,"href":"https:\/\/bexgrp.com\/zh-hant\/wp-json\/wp\/v2\/pages\/2674\/revisions"}],"predecessor-version":[{"id":2679,"href":"https:\/\/bexgrp.com\/zh-hant\/wp-json\/wp\/v2\/pages\/2674\/revisions\/2679"}],"wp:attachment":[{"href":"https:\/\/bexgrp.com\/zh-hant\/wp-json\/wp\/v2\/media?parent=2674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}