Aviad Ben Ezra
Co-Founder & Strategic Architec
Aviad is the visionary force behind BXG’s business model. With an instinct for expansion and long-term value creation, he has shaped the company’s growth from boutique distributor to cross-market conglomerate. His strategic clarity, market insight, and talent for team-building make him a pivotal leader in BXG’s evolution.
Baruch Szerer
Co-Founder & Retail Strategist
Baruch is the strategic engine behind BXG’s business model and long-term growth. With decades of experience in retail and consumer environments, he specializes in building the operational structures, commercial frameworks, and market strategies that power the group’s expansion. His insight, foresight, and ability to build strong, aligned teams make him a pivotal leader in BXG’s continued evolution.
Uri Levi
Chief Operating Officer (COO)
Uri is the operational engine of BXG. He oversees daily execution, logistics, fulfillment, and resource allocation across markets. With a background in global logistics and operational scalability, Uri ensures that strategy turns into reality on time, on budget, and at scale.
Ariel Sheik
Chief Technology Officer (CTO)
Ariel is the mind behind BXG’s tech infrastructure, data systems, and product tracking tools. He’s responsible for building the digital spine that supports e-commerce, inventory visibility, and CRM intelligence. His focus: tech that’s agile, secure, and business-driven.
Maggie Wu
Chief of Staff
Maggie operates at the center of BXG’s executive function, streamlining communication, project management, and high-level coordination across departments. Known for her calm, structured approach, she keeps leadership focused and forward-moving.
Kimmy Lee
Chief Commercial Officer (CCO)
Kimmy drives BXG’s commercial strategy through partnerships, brand collaborations, and high-impact activations that expand the group’s market presence. She develops and manages the relationships that connect BXG’s brands with new audiences, channels, and business opportunities. Her work transforms commercial partnerships into meaningful growth across the group.
Shlomi Eliraz
Chief Sales Officer (CSO)
Shlomi leads sales across the group’s retail channels, shaping the strategies and initiatives that drive store and counter performance. He builds, guides, and empowers retail sales teams to turn brand momentum into consistent point-of-sale growth. His focus is on strengthening BXG’s retail footprint, improving sales execution, and taking commercial performance to new heights.
Fornia Au Yeung
Chief Financial Officer (CFO)
Fornia oversees BXG’s financial strategy, ensuring stability, structure, and long-term growth across all markets. She aligns financial planning with business objectives, supporting expansion, investment decisions, and operational efficiency. With a strong focus on integrity, clarity, and sustainable performance, Fornia plays a key role in translating BXG’s vision into measurable success.
