VIP Extra is BXG’s central consumer ecosystem, uniting all brands into one seamless experience and connecting members to curated rewards, exclusive launches, and special events. With over 130,000 active members across Hong Kong, Macau, and Mainland China, it stands as a leading destination for modern beauty discovery and elevated experiences.

Far more than a platform, VIP Extra is a lifestyle destination redefining beauty retail through personalization, exclusivity, and innovation.

NEWS
22 MAY 2026

VIP Extra Spring Sail 2026

The annual VIP Extra Spring Sail returned for another unforgettable journey, bringing together beauty lovers, creators, and special guests for a day filled with inspiration, laughter, and breathtaking views of Hong Kong.

NEWS
11 FEBRUARY 2026

A New Era of Beauty & Longevity Begins in Hong Kong

The Mineral Boutique unveiled its new Fashion Walk flagship in Causeway Bay, introducing Hong Kong’s first Beauty & Longevity concept space. Launched during the Love & Luck season, the opening brought together VIP Extra members, influencers, and industry tastemakers. The flagship features curated skincare, advanced beauty technologies, and the Longevity Bar in collaboration with 48 Collagen Café, reflecting a new approach to beauty that combines skincare, wellness, and long-term vitality.
NEWS
11 FEBRUARY 2026

48 Collagen Café First of Its Kind in Hong Kong

BXG introduces a new dimension of beauty through its collaboration with Paris-based 48 Collagen Café, bringing the iconic concept to Hong Kong for the first time. Launched at The Mineral Boutique Fashion Walk flagship, the Longevity Bar redefines the beauty experience by extending skincare into daily wellness rituals, supporting glow, vitality, and balance from within.
NEWS
04 FEBRUARY 2026

Love & Luck Campaign Launch

BXG launched the Love & Luck campaign to celebrate both Chinese New Year and Valentine’s Day, transforming the festive season into a vibrant beauty experience across Hong Kong and Macau. The campaign connected the community through in-store activations, exclusive experiences, and seasonal highlights. From the release of VIP Extra Mystery Gift Boxes to the opening of The Mineral Boutique Fashion Walk flagship and the Longevity Bar collaboration with 48 Collagen Café, Love & Luck created a series of memorable moments celebrating beauty, luck, and connection.
NEWS
04 FEBRUARY 2026

VIP Extra Mystery Gift Boxes

As part of the Love & Luck campaign, BXG introduced exclusive Mystery Gift Boxes for VIP Extra members across Hong Kong and Macau. More than 700 Mystery Gift Boxes were prepared, each thoughtfully curated with premium beauty and wellness products from brands including The Mineral Boutique, A80 Paris, Apeiro, and Telosin. Available during the Chinese New Year season, selected editions reached values of up to HK$10,000. More than a seasonal privilege, the initiative reflected BXG’s vision of modern luxury through experience, discovery, and connection.
NEWS
31 DECEMBER 2025

When Visibility Becomes Presence

In 2025, BXG strengthened its presence across digital platforms through campaigns, collaborations, and real-time storytelling that resonated with the beauty community. From experiential activations to cultural partnerships, BXG brands continued to appear where influence is created. The year reflected a growing digital footprint, with strong engagement across social media and a consistent stream of content that connected brands, creators, and audiences across the region.
NEWS
13 NOVEMBER 2025

BXG × Premier Celebrates 18 Years

BXG marked 18 years of partnership with Premier, celebrating a collaboration that has played a key role in shaping BXG’s growth and Premier’s presence across Asia. The moment highlighted a shared journey built on innovation, trust, and long-term success.
NEWS
13 NOVEMBER 2025

Balagan After Cosmo

Balagan After COSMO transformed Soho House Hong Kong into a vibrant gathering of beauty, fashion, and cultural insiders. Designed as an unofficial closing celebration, the event brought together creators, tastemakers, and industry leaders in an atmosphere of energy, connection, and creative expression. More than 70 guests were welcomed with exclusive VIP Extra gift boxes featuring hero products from BXG’s leading brands, reflecting a gesture of appreciation and community. With standout DJ sets by Lilium and LordBS, the night captured the spirit of BXG, where beauty, culture, and experience come together beyond the exhibition floor.
NEWS
30 OCTOBER 2025

Beautiful Nightmare – The Halloween Everyone Talked About

BXG × VIP Extra transformed Macau into the most talked-about Halloween event of the year, bringing together over 500 guests, including celebrities, influencers, and BXG teams from across the globe. A night of surreal glamour, bold creativity, and unforgettable moments, it set a new standard for experiential celebrations. From standout costume transformations to immersive storytelling and high-energy performances, Beautiful Nightmare captured the imagination of the industry. More than an event, it reflected BXG’s ability to turn beauty, culture, and community into a powerful shared experience.
NEWS
01 OCTOBER 2025

Hong Kong's Most Coveted Wellness Destination

The Mineral Boutique Spa continues to set the standard for luxury wellness in Hong Kong, attracting beauty lovers and tastemakers seeking more than just treatments. Designed as an immersive experience, the spa blends relaxation, refinement, and modern rituals into moments worth sharing. A cornerstone of BXG’s prestige positioning, it reflects a new approach to beauty where experience, storytelling, and mindfulness come together.
PRODUCTS

Prestige Miracle Noir Mask

A 4-in-1 treatment that cleanses, exfoliates, nourishes, and protects in a single application. Using a unique magnetic block to remove the mask, it leaves behind a potent layer of essential oils and minerals for intense, overnight recovery.
PRODUCTS

Protocol 1 – Lift and Glow – Pro

 professional-grade treatment system designed to provide an immediate lifting effect and a dramatic boost in skin clarity. This targeted protocol utilizes high concentrations of active ingredients to sculpt the face and deliver a professional "celebrity glow" from home.
PRODUCTS

EL DORADO 24K REGIMEN THE GOLD EXPERIENCE

The Gold Experience is a luxurious multi-step treatment designed to restore radiance, firmness, and skin vitality. Infused with pure 24K gold and advanced actives, it helps enhance circulation, boost elasticity, and visibly improve skin tone and texture. With continued use, skin appears brighter, smoother, and refined with a radiant, youthful glow.
PRODUCTS

Magnifying Youth Black Face Masque

A multitasking anti-aging mask that resets the skin by purifying pores, firming contours, and nourishing with potent actives. It delivers visible wrinkle reduction and deeply cleanses the skin for a lifted, reawakened look. This mask is the go-to solution for tired or congested skin needing immediate detoxification and nourishment.
PRODUCTS

Hollywood Laser Minimize Pore Refining Facial

An advanced laser-based facial designed to refine pores, smooth texture, and improve overall skin quality. Utilizing Hollywood Laser Peel technology, the treatment gently exfoliates while delivering hydration and targeted skin renewal. By stimulating collagen production and enhancing cellular turnover, it helps reduce the appearance of pigmentation, improve elasticity, and create a more even, refined complexion. Skin appears smoother, clearer, and visibly revitalized with continued treatments.

PRODUCTS

Gold Elements Mega Serum

A concentrated lifting and firming serum designed to energize the skin and enhance overall performance. Supports collagen activity, improves skin tone, and helps redefine facial contours. Ideal as a foundational step to prepare the skin for advanced treatments and maximize absorption.

PRODUCTS

Telosin X

Telosin X is a groundbreaking, FDA-cleared medical device that redefines at-home rejuvenation through advanced dual-spectrum technology (635nm Red and 850nm Infrared). By penetrating deep into the dermis to reach collagen-producing cells, it triggers the body’s natural repair process to stimulate surplus collagen production. This non-invasive treatment is specifically engineered to diminish wrinkles, tighten skin, disperse pigmentation, and relieve muscular discomfort—all with zero pain or downtime. Crafted with a NASA-trusted polycarbonate head for maximum light transmission, Telosin X delivers unmatched, clinical-grade results

PRODUCTS

I-RED HEAT BRUSH

This versatile styling tool merges straightening, brushing, and blow-drying features with cutting-edge I-Red and Ionic technology. It’s designed for optimal performance, making it a superb choice for achieving sleek, polished hairstyles efficiently.