THE BXG WORLD CRAFTING BESPOKE BEAUTY EXPERIENCES

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HOUSE
BRANDS

Apeiro

Harmonizing modern science with ancient traditions, embracing the power of botanicals, minerals, precious materials, and essential oils to nourish, rejuvenate, and transform skincare ritual into a refreshing and empowering experience.

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BRANDS

VIP Extra

VIP Extra is BXG’s central consumer ecosystem, uniting all brands into one seamless experience and connecting members to curated rewards, exclusive launches, and special events. With over 130,000 active members across Hong Kong, Macau, and Mainland China, it stands as a leading destination for modern beauty discovery and elevated experiences.

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BRANDS

The Mineral Boutique

The Mineral Boutique brings together curated global brands, its signature mineral-powered skincare, advanced treatments, and ingestible wellness in one seamless ecosystem. Beauty and longevity become part of a continuous journey, from treatment room to daily ritual.

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BRANDS

The Mineral Boutique Spa

The Mineral Boutique Spa introduces a complete beauty journey for face and body, where advanced technology meets the restorative power of minerals. Rooted in a modern approach to longevity and better aging, beauty is treated as an ongoing ritual, where every step, from treatment to maintenance, plays a role in long-term skin health and performance.

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BRANDS

24 Auro

A curated destination for gold-infused skincare, bringing together leading global brands defined by performance, precision, and elevated results. 24 Auro celebrates gold as both a healing and cosmetic ingredient. Each formula blends tradition with modern dermatological standards, delivering skincare that is refined and visibly effective.

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BRANDS

Telosin

Born out of a true dedication to creating a skincare solution that stands apart and redefine the way individuals experience self- care at home. Integrating the latest technological innovations into the brand medical grade home devices and skin care products leveraging cutting-edge advancements for optimal results.

HOUSE
BRANDS

A80 Paris

A80 Paris is our tribute to hair artistry. Born in the backstage energy of Paris Fashion Week, this brand combines cutting-edge hair technology with a fashion-forward aesthetic.

BXG GROUP

15
brands

200
point of sale

18
webshop

500
employees

Bxg group has emerged as a leader in beauty brand development‭, ‬retail‭, ‬and online.

PRESS

In the Spotlight with Vogue Hong Kong

Telosin’s Body Sculpt Classic takes the spotlight in the May issue of Vogue Hong Kong, reinforcing the brand’s premium positioning and expanding its reach within the luxury beauty industry.
PRESS

TMB at Vogue Hong Kong – April Issue

Featured in Vogue Hong Kong’s April issue, the TMB Collection presents The Ritual of Mineral Beauty, a mineral-driven skincare approach that transforms daily routines into a refined balance of purity, performance, and sensory experience.
PRESS

HOLISTIC BLISS: INSIDE VOGUE HONG KONG'S APRIL FEATURE ON THE MINERAL BOUTIQUE

In its April issue, Vogue Hong Kong turns the spotlight on The Mineral Boutique, capturing a new era of beauty defined by ritual, experience, and innovation. From the debut at Fashion Walk to the introduction of the Longevity Bar and its dual spa destinations, the feature explores a concept that blends skincare, wellness, and lifestyle into one cohesive journey.
PRESS

Vogue Hong Kong – March Issue

BXG continued its presence across leading editorial platforms, with Telosin Y Pro featured in Vogue Hong Kong’s March issue, reinforcing its positioning within advanced beauty technology.
PRESS

Industry Recognition at Vogue Hong Kong Beauty Awards 2026

BXG gained strong industry recognition in Hong Kong following its wins at the Vogue Hong Kong Beauty Awards 2026, one of the region’s most influential beauty platforms. The awards highlight standout innovation and performance across the beauty landscape. Four BXG products received top honors, including Telosin Y Pro Red & Blue as Best Home Beauty Device, The Mineral Boutique Magnifying Youth Black Face Masque as Best Anti-Aging Mask, A80 Paris Surfhair Styler as Best Hair Styling Tool, and Apeiro Transformation Mask as Best Regenerative Mask, reinforcing BXG’s leadership in modern beauty, science, and design.
NEWS
18 SEPTEMBER 2026

Mid-Autumn Festival 2026

BXG celebrated the Mid-Autumn Festival across Hong Kong and Macau, bringing the festive spirit to customers through thoughtful gifting and meaningful connections. Mooncake gifts were shared across our stores, while personalized invitations welcomed selected VIP EXTRA members back to our Hong Kong locations. Rooted in the tradition of appreciation and togetherness, the initiative offered customers a personal moment of celebration, reinforcing the relationships, trust, and sense of belonging that make every BXG experience special.

NEWS
28 AUGUST 2026

Premier Reopens at Times Square LOG-ON

Premier welcomed customers back to its newly renovated space at Times Square LOG-ON in Hong Kong. Featuring a refreshed retail environment, the reopening brings a renewed sense of elegance to the brand’s signature mineral-based skincare experience, inviting customers to rediscover Premier’s products in a modern, elevated setting.

NEWS
25 AUGUST 2026

Telosin Pop-Up at Fashion Walk

Telosin brought its innovative beauty technology to Fashion Walk with a dedicated pop-up experience in Hong Kong. The temporary space invited customers to discover the brand’s advanced beauty devices, explore its approach to modern skincare, and experience the innovation behind Telosin firsthand.

NEWS
19 AUGUST 2026

Gratiae Reopens at The Venetian Macao

Gratiae welcomed customers back to its newly renovated boutique at The Venetian Macao. The refreshed retail space introduces an elevated shopping environment, inviting visitors to rediscover the brand’s signature skincare collections and enjoy a refined, personalized beauty experience.

NEWS
30 JUNE 2026

The Dual Transformation

One unforgettable evening marked the arrival of Y Pro Red, Y Pro Blue, and the Lumiactive Collection. Hosted at WTC Mall, the launch welcomed celebrities, media, influencers, opinion leaders, and industry tastemakers, with Ian Chan, Linda Chung, Karim Rashid, and Dr. Harvey joining Telosin to celebrate the brand's biggest LED innovation yet.

RETAIL

TELOSIN

SHOP K206, LEVEL 2, SHOPPES AT LONDONER, ESTRADA DO ISTMO, S/N, COTAI, MACAU
RETAIL

THE MINERAL BOUTIQUE

LOG-ON, SHOP 3002, LEVEL 3, HARBOUR CITY, TSIM SHA TSUI HONG KONG
RETAIL

THE MINERAL BOUTIQUE

SHOP 221, LEVEL 2, AVENIDA DE SAGRES, NAPE, ONE CENTRAL MACAU
RETAIL

THE MINERAL BOUTIQUE

G/F, SHOP 16B, FASHION WALK, CAUSEWAY BAY HONG KONG
RETAIL

24 AURO

B1-16, SOGO, 555 HENNESSY ROAD, CAUSEWAY BAY HONG KONG
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