MEDIA

Newsroom

Visionaries Behind Bxg's Rise

MEDIA

Newsroom

Newsroom

Visionaries Behind Bxg's Rise

Our brands tell stories. So do our headlines.
We believe that communication is part of our brand equity. Whether it's a breakthrough launch, an executive perspective, or a cultural partnership, BXG shows up in the press with clarity, confidence, and narrative control.

Mid-Autumn Festival 2026

BXG celebrated the Mid-Autumn Festival across Hong Kong and Macau, bringing the festive spirit to customers through thoughtful gifting and meaningful connections. Mooncake gifts were shared across our stores, while personalized invitations welcomed selected VIP EXTRA members back to our Hong Kong locations. Rooted in the tradition of appreciation and togetherness, the initiative offered customers a personal moment of celebration, reinforcing the relationships, trust, and sense of belonging that make every BXG experience special.

Premier Reopens at Times Square LOG-ON

Premier welcomed customers back to its newly renovated space at Times Square LOG-ON in Hong Kong. Featuring a refreshed retail environment, the reopening brings a renewed sense of elegance to the brand’s signature mineral-based skincare experience, inviting customers to rediscover Premier’s products in a modern, elevated setting.

Telosin Pop-Up at Fashion Walk

Telosin brought its innovative beauty technology to Fashion Walk with a dedicated pop-up experience in Hong Kong. The temporary space invited customers to discover the brand’s advanced beauty devices, explore its approach to modern skincare, and experience the innovation behind Telosin firsthand.

Gratiae Reopens at The Venetian Macao

Gratiae welcomed customers back to its newly renovated boutique at The Venetian Macao. The refreshed retail space introduces an elevated shopping environment, inviting visitors to rediscover the brand’s signature skincare collections and enjoy a refined, personalized beauty experience.

The Dual Transformation

One unforgettable evening marked the arrival of Y Pro Red, Y Pro Blue, and the Lumiactive Collection. Hosted at WTC Mall, the launch welcomed celebrities, media, influencers, opinion leaders, and industry tastemakers, with Ian Chan, Linda Chung, Karim Rashid, and Dr. Harvey joining Telosin to celebrate the brand’s biggest LED innovation yet.

Telosin Lights Up WTC Mall

Telosin recently completed a successful 7-day pop-up at WTC Mall, showcasing its advanced LED skincare technology to shoppers and beauty enthusiasts.

A New Era of Light-Activated Skincare

Telosin expands its skincare ecosystem with the launch of the Lumiactive Collection, a new trio designed to enhance every stage of the LED light therapy journey. From treatment preparation to daily blue light protection, the collection creates a seamless ritual for healthier-looking, more radiant skin.

VIP Extra Spring Sail 2026

The annual VIP Extra Spring Sail returned for another unforgettable journey, bringing together beauty lovers, creators, and special guests for a day filled with inspiration, laughter, and breathtaking views of Hong Kong.

TELOSIN X INTRODUCES A REFINED NEW LOOK

Telosin unveils the redesigned packaging for Telosin X, the brand’s flagship full-spectrum LED regeneration device. The new direction reflects Telosin’s vision of merging clinical innovation, precision engineering, and luxury skincare into one elevated experience.

BXG Recognized at Cosmopolitan Hong Kong Beauty Awards 2025

Beauty Express Group (BXG) was proud to take part in the Cosmopolitan Hong Kong Best of the Best Beauty Awards 2025, held on the 16th at Soho House. Innovation is at the heart of everything we do, and we are honoured to have our efforts recognized on such a prestigious stage. BXG received two awards: A80 Paris Flowhair Pro L’Original – Best Beauty Gadget (Hairstyling), and Telosin Y Pro Red & Blue – Best Beauty Gadget (Rejuvenating).