MEDIA

Newsroom

Visionaries Behind Bxg's Rise

MEDIA

Newsroom

Newsroom

Visionaries Behind Bxg's Rise

Our brands tell stories. So do our headlines.
We believe that communication is part of our brand equity. Whether it's a breakthrough launch, an executive perspective, or a cultural partnership, BXG shows up in the press with clarity, confidence, and narrative control.

11 FEBRUARY 2026

A New Era of Beauty & Longevity Begins in Hong Kong

The Mineral Boutique unveiled its new Fashion Walk flagship in Causeway Bay, introducing Hong Kong’s first Beauty & Longevity concept space. Launched during the Love & Luck season, the opening brought together VIP Extra members, influencers, and industry tastemakers. The flagship features curated skincare, advanced beauty technologies, and the Longevity Bar in collaboration with 48 Collagen Café, reflecting a new approach to beauty that combines skincare, wellness, and long-term vitality.

11 FEBRUARY 2026

48 Collagen Café First of Its Kind in Hong Kong

BXG introduces a new dimension of beauty through its collaboration with Paris-based 48 Collagen Café, bringing the iconic concept to Hong Kong for the first time. Launched at The Mineral Boutique Fashion Walk flagship, the Longevity Bar redefines the beauty experience by extending skincare into daily wellness rituals, supporting glow, vitality, and balance from within.

04 FEBRUARY 2026

Love & Luck Campaign Launch

BXG launched the Love & Luck campaign to celebrate both Chinese New Year and Valentine’s Day, transforming the festive season into a vibrant beauty experience across Hong Kong and Macau. The campaign connected the community through in-store activations, exclusive experiences, and seasonal highlights. From the release of VIP Extra Mystery Gift Boxes to the opening of The Mineral Boutique Fashion Walk flagship and the Longevity Bar collaboration with 48 Collagen Café, Love & Luck created a series of memorable moments celebrating beauty, luck, and connection.

04 FEBRUARY 2026

VIP Extra Mystery Gift Boxes

As part of the Love & Luck campaign, BXG introduced exclusive Mystery Gift Boxes for VIP Extra members across Hong Kong and Macau. More than 700 Mystery Gift Boxes were prepared, each thoughtfully curated with premium beauty and wellness products from brands including The Mineral Boutique, A80 Paris, Apeiro, and Telosin.
Available during the Chinese New Year season, selected editions reached values of up to HK$10,000.
More than a seasonal privilege, the initiative reflected BXG’s vision of modern luxury through experience, discovery, and connection.

17 JANUARY 2026

The Mineral Boutique Opens at Fashion Walk

BXG expands its presence in Hong Kong with the opening of The Mineral Boutique flagship at Fashion Walk in Causeway Bay. The new space introduces a refined concept of mineral-based beauty, combining advanced skincare, professional treatments, and personalized service. The flagship also features the Longevity Bar, extending the experience beyond skincare into daily wellness rituals, offering a new approach to beauty focused on vitality, balance, and long-term results.

02 JANUARY 2026

24 Auro Opens at SOGO Hong Kong

BXG expands its presence in Hong Kong with the opening of 24 Auro at SOGO Causeway Bay, introducing a curated destination for gold-infused skincare. The concept blends advanced technology with the timeless power of gold, offering high-performance treatments focused on radiance, renewal, and longevity. Bringing together leading global brands, 24 Auro invites customers to experience elevated beauty rituals in a refined, personalized environment, marking a new chapter in BXG’s growth across the region.

31 DECEMBER 2025

When Visibility Becomes Presence

In 2025, BXG strengthened its presence across digital platforms through campaigns, collaborations, and real-time storytelling that resonated with the beauty community. From experiential activations to cultural partnerships, BXG brands continued to appear where influence is created.

The year reflected a growing digital footprint, with strong engagement across social media and a consistent stream of content that connected brands, creators, and audiences across the region.

23 NOVEMBER 2025

A80 Paris at Hong Kong Fasynates 2025

A80 Paris brought Parisian precision and modern hair artistry to Hong Kong Fasynates 2025, an event blending fashion, urban sports, and cultural expression. Throughout the weekend, the team provided backstage styling and trend-forward looks for designers, creators, and performers. In collaboration with Marco Chan and his team, A80 Paris reinforced its growing presence within Hong Kong’s fashion scene and its influence across both runway and urban culture.

22 NOVEMBER 2025

A80 Paris × Marco Chan × HKFDA

A80 Paris partnered with Marco Chan to shape the hairstyling direction of the show, creating looks that enhanced the drama and elegance of the couture collections. The collaboration highlighted A80 Paris’s growing presence within Hong Kong’s fashion scene and its role in supporting creative expression on the runway.

22 NOVEMBER 2025

A80 Paris x VIRTUOSE: Backstage Artistry at Couture Fashion Show 2025

A80 Paris brought its signature hair craftsmanship to the backstage of the VIRTUOSE Couture Fashion Show, working alongside leading stylist Marco Chan to create runway-ready looks. The team showcased techniques focused on clean lines, sculpted shapes, refined texture, and fluid movement, offering a behind-the-scenes glimpse into the artistry that powered the show’s couture vision.