MEDIA

Newsroom

Visionaries Behind Bxg's Rise

MEDIA

Newsroom

Newsroom

Visionaries Behind Bxg's Rise

Our brands tell stories. So do our headlines.
We believe that communication is part of our brand equity. Whether it's a breakthrough launch, an executive perspective, or a cultural partnership, BXG shows up in the press with clarity, confidence, and narrative control.

17 MARCH 2026

Vogue Hong Kong Beauty Awards 2026

BXG was recognized at the Vogue Hong Kong Beauty Awards 2026, with four standout products from its leading brands receiving top honors. The recognition highlights BXG’s commitment to innovation, performance, and modern beauty. Winning titles included Telosin Y Pro Red & Blue as Best Home Beauty Device, The Mineral Boutique Magnifying Youth Black Face Masque as Best Anti-Aging Mask, A80 Paris Surfhair Styler as Best Hair Styling Tool, and Apeiro Transformation Mask as Best Regenerative Mask, reinforcing BXG’s position at the forefront of beauty, science, and style.

17 MARCH 2026

Excellence in People, Powered by BXG

BXG was honored with the Human Capital Excellence Award at The Hong Kong HR Awards 2025/26, recognizing organizations that lead in people strategy and workplace innovation. This recognition reflects BXG’s commitment to building a culture driven by talent, performance, and growth, where people are at the core of every success.

16 FEBRUARY 2026

BXG Gathering – Celebrate Chinese New Year

BXG teams across Hong Kong and Macau came together to celebrate Chinese New Year, continuing a tradition of connection and appreciation.
Colleagues gathered in a festive atmosphere to mark the occasion and welcome the new lunar year.
Held at the Grand Hyatt Hong Kong and MO Spotlight at Studio City Macau, the celebration brought together teams, ambassadors, and top performers.
More than a celebration, it reflected the BXG spirit, where people and shared success are at the heart of everything we do.

15 FEBRUARY 2026

A Tradition of Appreciation

To celebrate Chinese New Year, BXG continued its annual tradition of distributing red pockets to team members across stores and offices in Hong Kong and Macau. The gesture reflects the company’s appreciation for the dedication and commitment of employees who contribute to BXG’s success throughout the year.

11 FEBRUARY 2026

A New Era of Beauty & Longevity Begins in Hong Kong

The Mineral Boutique unveiled its new Fashion Walk flagship in Causeway Bay, introducing Hong Kong’s first Beauty & Longevity concept space. Launched during the Love & Luck season, the opening brought together VIP Extra members, influencers, and industry tastemakers. The flagship features curated skincare, advanced beauty technologies, and the Longevity Bar in collaboration with 48 Collagen Café, reflecting a new approach to beauty that combines skincare, wellness, and long-term vitality.

11 FEBRUARY 2026

48 Collagen Café First of Its Kind in Hong Kong

BXG introduces a new dimension of beauty through its collaboration with Paris-based 48 Collagen Café, bringing the iconic concept to Hong Kong for the first time. Launched at The Mineral Boutique Fashion Walk flagship, the Longevity Bar redefines the beauty experience by extending skincare into daily wellness rituals, supporting glow, vitality, and balance from within.

04 FEBRUARY 2026

Love & Luck Campaign Launch

BXG launched the Love & Luck campaign to celebrate both Chinese New Year and Valentine’s Day, transforming the festive season into a vibrant beauty experience across Hong Kong and Macau. The campaign connected the community through in-store activations, exclusive experiences, and seasonal highlights. From the release of VIP Extra Mystery Gift Boxes to the opening of The Mineral Boutique Fashion Walk flagship and the Longevity Bar collaboration with 48 Collagen Café, Love & Luck created a series of memorable moments celebrating beauty, luck, and connection.

04 FEBRUARY 2026

VIP Extra Mystery Gift Boxes

As part of the Love & Luck campaign, BXG introduced exclusive Mystery Gift Boxes for VIP Extra members across Hong Kong and Macau. More than 700 Mystery Gift Boxes were prepared, each thoughtfully curated with premium beauty and wellness products from brands including The Mineral Boutique, A80 Paris, Apeiro, and Telosin.
Available during the Chinese New Year season, selected editions reached values of up to HK$10,000.
More than a seasonal privilege, the initiative reflected BXG’s vision of modern luxury through experience, discovery, and connection.

17 JANUARY 2026

The Mineral Boutique Opens at Fashion Walk

BXG expands its presence in Hong Kong with the opening of The Mineral Boutique flagship at Fashion Walk in Causeway Bay. The new space introduces a refined concept of mineral-based beauty, combining advanced skincare, professional treatments, and personalized service. The flagship also features the Longevity Bar, extending the experience beyond skincare into daily wellness rituals, offering a new approach to beauty focused on vitality, balance, and long-term results.

02 JANUARY 2026

24 Auro Opens at SOGO Hong Kong

BXG expands its presence in Hong Kong with the opening of 24 Auro at SOGO Causeway Bay, introducing a curated destination for gold-infused skincare. The concept blends advanced technology with the timeless power of gold, offering high-performance treatments focused on radiance, renewal, and longevity. Bringing together leading global brands, 24 Auro invites customers to experience elevated beauty rituals in a refined, personalized environment, marking a new chapter in BXG’s growth across the region.