MEDIA

Newsroom

Visionaries Behind Bxg's Rise

MEDIA

Newsroom

Newsroom

Visionaries Behind Bxg's Rise

Our brands tell stories. So do our headlines.
We believe that communication is part of our brand equity. Whether it's a breakthrough launch, an executive perspective, or a cultural partnership, BXG shows up in the press with clarity, confidence, and narrative control.

When Visibility Becomes Presence

In 2025, BXG strengthened its presence across digital platforms through campaigns, collaborations, and real-time storytelling that resonated with the beauty community. From experiential activations to cultural partnerships, BXG brands continued to appear where influence is created.

The year reflected a growing digital footprint, with strong engagement across social media and a consistent stream of content that connected brands, creators, and audiences across the region.

A80 Paris at Hong Kong Fasynates 2025

A80 Paris brought Parisian precision and modern hair artistry to Hong Kong Fasynates 2025, an event blending fashion, urban sports, and cultural expression. Throughout the weekend, the team provided backstage styling and trend-forward looks for designers, creators, and performers. In collaboration with Marco Chan and his team, A80 Paris reinforced its growing presence within Hong Kong’s fashion scene and its influence across both runway and urban culture.

A80 Paris × Marco Chan × HKFDA

A80 Paris partnered with Marco Chan to shape the hairstyling direction of the show, creating looks that enhanced the drama and elegance of the couture collections. The collaboration highlighted A80 Paris’s growing presence within Hong Kong’s fashion scene and its role in supporting creative expression on the runway.

A80 Paris x VIRTUOSE: Backstage Artistry at Couture Fashion Show 2025

A80 Paris brought its signature hair craftsmanship to the backstage of the VIRTUOSE Couture Fashion Show, working alongside leading stylist Marco Chan to create runway-ready looks. The team showcased techniques focused on clean lines, sculpted shapes, refined texture, and fluid movement, offering a behind-the-scenes glimpse into the artistry that powered the show’s couture vision.

The Mineral Boutique Opens at World Trade Centre

The Mineral Boutique expands its presence in Hong Kong with a new location at the World Trade Centre in Causeway Bay. Designed as a refined beauty destination, the store offers a curated selection of mineral-based skincare and elevated retail experiences.

Hong Kong's New Beauty Destination

The Mineral Boutique Spa arrives at Harbour City, Tsim Sha Tsui, bringing a new level of luxury wellness to one of the city’s most iconic locations. Designed as a refined sanctuary, the space offers advanced treatments, transformative skincare, and elevated service in a setting that blends relaxation with results.

BXG × Premier Celebrates 18 Years

BXG marked 18 years of partnership with Premier, celebrating a collaboration that has played a key role in shaping BXG’s growth and Premier’s presence across Asia. The moment highlighted a shared journey built on innovation, trust, and long-term success.

Balagan After Cosmo

Balagan After COSMO transformed Soho House Hong Kong into a vibrant gathering of beauty, fashion, and cultural insiders. Designed as an unofficial closing celebration, the event brought together creators, tastemakers, and industry leaders in an atmosphere of energy, connection, and creative expression. More than 70 guests were welcomed with exclusive VIP Extra gift boxes featuring hero products from BXG’s leading brands, reflecting a gesture of appreciation and community. With standout DJ sets by Lilium and LordBS, the night captured the spirit of BXG, where beauty, culture, and experience come together beyond the exhibition floor.

Cosmoprof Asia × Hong Kong

COSMOPROF ASIA 2025 brought together global leaders shaping the future of beauty. BXG stood out with a strong presence, showcasing Telosin, A80 Paris, The Mineral Boutique, Apeiro, and 24 Auro. The event reinforced BXG’s growing influence in Asia through connections, partnerships, and industry visibility.

A80 Paris Supports TEDxTinHau Women 2025 as Official Hair-Styling Partner

A80 Paris served as the official hair-styling partner for TEDxTinHau Women 2025, supporting the theme “Reframe” with over 150 polished looks for speakers and guests. Led by Creative Partnerships Director Paul Sunga and Brand Manager Szeting Ng, the collaboration highlighted A80 Paris’s commitment to empowering voices, creativity, and community.