The Mineral Boutique expands its presence in Hong Kong with a new location at the World Trade Centre in Causeway Bay. Designed as a refined beauty destination, the store offers a curated selection of mineral-based skincare and elevated retail experiences.
The Mineral Boutique Spa arrives at Harbour City, Tsim Sha Tsui, bringing a new level of luxury wellness to one of the city’s most iconic locations. Designed as a refined sanctuary, the space offers advanced treatments, transformative skincare, and elevated service in a setting that blends relaxation with results.
BXG marked 18 years of partnership with Premier, celebrating a collaboration that has played a key role in shaping BXG’s growth and Premier’s presence across Asia. The moment highlighted a shared journey built on innovation, trust, and long-term success.
Balagan After COSMO transformed Soho House Hong Kong into a vibrant gathering of beauty, fashion, and cultural insiders. Designed as an unofficial closing celebration, the event brought together creators, tastemakers, and industry leaders in an atmosphere of energy, connection, and creative expression. More than 70 guests were welcomed with exclusive VIP Extra gift boxes featuring hero products from BXG’s leading brands, reflecting a gesture of appreciation and community. With standout DJ sets by Lilium and LordBS, the night captured the spirit of BXG, where beauty, culture, and experience come together beyond the exhibition floor.
COSMOPROF ASIA 2025 brought together global leaders shaping the future of beauty. BXG stood out with a strong presence, showcasing Telosin, A80 Paris, The Mineral Boutique, Apeiro, and 24 Auro. The event reinforced BXG’s growing influence in Asia through connections, partnerships, and industry visibility.
A80 Paris served as the official hair-styling partner for TEDxTinHau Women 2025, supporting the theme “Reframe” with over 150 polished looks for speakers and guests. Led by Creative Partnerships Director Paul Sunga and Brand Manager Szeting Ng, the collaboration highlighted A80 Paris’s commitment to empowering voices, creativity, and community.
BXG × VIP Extra transformed Macau into the most talked-about Halloween event of the year, bringing together over 500 guests, including celebrities, influencers, and BXG teams from across the globe. A night of surreal glamour, bold creativity, and unforgettable moments, it set a new standard for experiential celebrations. From standout costume transformations to immersive storytelling and high-energy performances, Beautiful Nightmare captured the imagination of the industry. More than an event, it reflected BXG’s ability to turn beauty, culture, and community into a powerful shared experience.
BXG expands its retail presence with two new Telosin stores in Hong Kong, introducing a bold concept that blends beauty and technology. Designed with silver metal, red acrylic, and LED illumination, the spaces reflect Telosin’s high-tech identity. Located at Harbour City and the World Trade Centre, the new stores offer an immersive experience with personalized consultations and interactive demonstrations, bringing the future of skincare devices to life.
Elegance Meets Well-Being.
On October 13, BXG participated in the Compare Retreats Luxury Wellness Travel Awards 2025 at The Upper House Hong Kong. The event, founded by Dervla Louli, celebrated the world’s finest wellness destinations. Guests enjoyed a curated dining experience by Nomad Caviar and House of Waris Botanicals, while A80 Paris and AG1 presented thoughtful gift sets. The evening honored innovation, sustainability, and luxury, values that align closely with BXG’s vision.
A80 Paris joined Hong Kong–based hairstylist Annakay Simpson-Upadek backstage at Paris Fashion Week, where she styled for Miu Miu, Saint Laurent, and Loewe. Her behind-the-scenes moments highlighted how A80 Paris supports creative professionals on the global stage, bringing modern Parisian artistry to some of the industry’s most iconic runways.