MEDIA

Newsroom

Visionaries Behind Bxg's Rise

MEDIA

Newsroom

Newsroom

Visionaries Behind Bxg's Rise

Our brands tell stories. So do our headlines.
We believe that communication is part of our brand equity. Whether it's a breakthrough launch, an executive perspective, or a cultural partnership, BXG shows up in the press with clarity, confidence, and narrative control.

30 OCTOBER 2025

Beautiful Nightmare – The Halloween Everyone Talked About

BXG × VIP Extra transformed Macau into the most talked-about Halloween event of the year, bringing together over 500 guests, including celebrities, influencers, and BXG teams from across the globe. A night of surreal glamour, bold creativity, and unforgettable moments, it set a new standard for experiential celebrations. From standout costume transformations to immersive storytelling and high-energy performances, Beautiful Nightmare captured the imagination of the industry. More than an event, it reflected BXG’s ability to turn beauty, culture, and community into a powerful shared experience.

21 OCTOBER 2025

Telosin Lights the Future of Beauty

BXG expands its retail presence with two new Telosin stores in Hong Kong, introducing a bold concept that blends beauty and technology. Designed with silver metal, red acrylic, and LED illumination, the spaces reflect Telosin’s high-tech identity. Located at Harbour City and the World Trade Centre, the new stores offer an immersive experience with personalized consultations and interactive demonstrations, bringing the future of skincare devices to life.

13 OCTOBER 2025

Compare Retreats Luxury Welnnes Travel Awards 2025

Elegance Meets Well-Being.
On October 13, BXG participated in the Compare Retreats Luxury Wellness Travel Awards 2025 at The Upper House Hong Kong. The event, founded by Dervla Louli, celebrated the world’s finest wellness destinations. Guests enjoyed a curated dining experience by Nomad Caviar and House of Waris Botanicals, while A80 Paris and AG1 presented thoughtful gift sets. The evening honored innovation, sustainability, and luxury, values that align closely with BXG’s vision.

10 OCTOBER 2025

A80 Paris X Annakay Simpson-Upadek at Paris Fashion Week

A80 Paris joined Hong Kong–based hairstylist Annakay Simpson-Upadek backstage at Paris Fashion Week, where she styled for Miu Miu, Saint Laurent, and Loewe. Her behind-the-scenes moments highlighted how A80 Paris supports creative professionals on the global stage, bringing modern Parisian artistry to some of the industry’s most iconic runways.

07 OCTOBER 2025

A80 Paris Makes Waves at Paris Fashion Week

This season, A80 Paris made its mark at Paris Fashion Week SS26, strengthening its position as a bridge between professional beauty and high fashion. Throughout the week, the brand supported hair styling for top international designers including Kobi Halperin, Aleen Sabbagh, Molmauni, Sagio, Mazini, Raxxy × Cult Gaia, and Jeevan, creating refined, expressive, and modern looks that embodied Parisian elegance with a contemporary edge. Inside the Hôtel de Maisons, the backstage atmosphere was charged with creativity and precision. A80 Paris stood out through its distinctive styling direction, balancing technical mastery with an effortless sense of movement and lightness that reflected the brand’s artistic DNA.

05 OCTOBER 2025

Pink Ball 2025 – Embrace of Love

BXG proudly supported Pink Ball 2025 at the Grand Hyatt Hong Kong, contributing to a meaningful evening dedicated to cancer research and patient support. The elegant gala brought together compassion, community, and purpose. With luxury raffle prizes and curated gifts from BXG brands, the event reflected BXG’s belief that beauty goes beyond appearance, creating impact through care, connection, and giving back.

01 OCTOBER 2025

Hong Kong's Most Coveted Wellness Destination

The Mineral Boutique Spa continues to set the standard for luxury wellness in Hong Kong, attracting beauty lovers and tastemakers seeking more than just treatments. Designed as an immersive experience, the spa blends relaxation, refinement, and modern rituals into moments worth sharing. A cornerstone of BXG’s prestige positioning, it reflects a new approach to beauty where experience, storytelling, and mindfulness come together.

19 SEPTEMBER 2025

A80 Paris X Soho House: A Weekend of Style & Community

A80 Paris joined Soho House for its 6th anniversary celebrations, bringing beauty, creativity, and connection to a full weekend of events. Members enjoyed a lively Quiz Night, an elevated poolside styling lounge, and a vibrant finale on the 27th floor that transformed the space into an expressive A80 Paris house party full of energy and character.

17 SEPTEMBER 2025

A80 Paris Presents: Hair to Toe 2

A80 Paris marked the opening of its new LCX boutique with “Hair to Toe” , an intimate celebration of style and self-expression. Over 40 influncers and beauty insiders gathered for an afternoon of Parisian-inspired discovery, complete with personalised styling sessions and live DJ sets by Sarah Watts and Lucie Petite. The event captured the brand’s signature blend of confidence, creativity, and modern elegance — a true showcase of A80 Paris from head to toe.

15 SEPTEMBER 2025

Mid-Autumn Festival 2025

BXG teams across Hong Kong and Macau came together to celebrate the Mid-Autumn Festival, sharing moments of joy, connection, and tradition. From mooncakes in stores and offices to a festive gathering at the Park Lane Hotel, the occasion brought colleagues closer. More than a celebration, it reflected the spirit of BXG, where unity, appreciation, and shared moments remain at the heart of everything we do.