MEDIA

Newsroom

Visionaries Behind Bxg's Rise

MEDIA

Newsroom

Newsroom

Visionaries Behind Bxg's Rise

Our brands tell stories. So do our headlines.
We believe that communication is part of our brand equity. Whether it's a breakthrough launch, an executive perspective, or a cultural partnership, BXG shows up in the press with clarity, confidence, and narrative control.

A80 Paris Makes Waves at Paris Fashion Week

This season, A80 Paris made its mark at Paris Fashion Week SS26, strengthening its position as a bridge between professional beauty and high fashion. Throughout the week, the brand supported hair styling for top international designers including Kobi Halperin, Aleen Sabbagh, Molmauni, Sagio, Mazini, Raxxy × Cult Gaia, and Jeevan, creating refined, expressive, and modern looks that embodied Parisian elegance with a contemporary edge. Inside the Hôtel de Maisons, the backstage atmosphere was charged with creativity and precision. A80 Paris stood out through its distinctive styling direction, balancing technical mastery with an effortless sense of movement and lightness that reflected the brand’s artistic DNA.

Pink Ball 2025 – Embrace of Love

BXG proudly supported Pink Ball 2025 at the Grand Hyatt Hong Kong, contributing to a meaningful evening dedicated to cancer research and patient support. The elegant gala brought together compassion, community, and purpose. With luxury raffle prizes and curated gifts from BXG brands, the event reflected BXG’s belief that beauty goes beyond appearance, creating impact through care, connection, and giving back.

Hong Kong's Most Coveted Wellness Destination

The Mineral Boutique Spa continues to set the standard for luxury wellness in Hong Kong, attracting beauty lovers and tastemakers seeking more than just treatments. Designed as an immersive experience, the spa blends relaxation, refinement, and modern rituals into moments worth sharing. A cornerstone of BXG’s prestige positioning, it reflects a new approach to beauty where experience, storytelling, and mindfulness come together.

A80 Paris X Soho House: A Weekend of Style & Community

A80 Paris joined Soho House for its 6th anniversary celebrations, bringing beauty, creativity, and connection to a full weekend of events. Members enjoyed a lively Quiz Night, an elevated poolside styling lounge, and a vibrant finale on the 27th floor that transformed the space into an expressive A80 Paris house party full of energy and character.

A80 Paris Presents: Hair to Toe 2

A80 Paris marked the opening of its new LCX boutique with “Hair to Toe” , an intimate celebration of style and self-expression. Over 40 influncers and beauty insiders gathered for an afternoon of Parisian-inspired discovery, complete with personalised styling sessions and live DJ sets by Sarah Watts and Lucie Petite. The event captured the brand’s signature blend of confidence, creativity, and modern elegance — a true showcase of A80 Paris from head to toe.

Mid-Autumn Festival 2025

BXG teams across Hong Kong and Macau came together to celebrate the Mid-Autumn Festival, sharing moments of joy, connection, and tradition. From mooncakes in stores and offices to a festive gathering at the Park Lane Hotel, the occasion brought colleagues closer. More than a celebration, it reflected the spirit of BXG, where unity, appreciation, and shared moments remain at the heart of everything we do.

A80 Paris Presents: Hair to Toe

A80 Paris marked the opening of its new LCX boutique with “Hair to Toe” , an intimate celebration of style and self-expression. Over 40 influncers and beauty insiders gathered for an afternoon of Parisian-inspired discovery, complete with personalised styling sessions and live DJ sets by Sarah Watts and Lucie Petite. The event captured the brand’s signature blend of confidence, creativity, and modern elegance — a true showcase of A80 Paris from head to toe.

Telosin Y Pro Red & Blue: Now Patented

Telosin’s Y Pro Red and Y Pro Blue devices introduce a new benchmark in beauty technology, now officially protected by patented design. Created in collaboration with world-renowned designer Karim Rashid, the Y Pro series reflects his signature Sensual Minimalism, merging form, function, and precision.

VIP Extra × Natacha Van at CENTRESTAGE 2025

VIP Extra supported designer Natacha Van at CENTRESTAGE 2025, Hong Kong’s leading fashion showcase, bringing together creativity, culture, and modern design. The collaboration highlighted a shared vision of confidence, individuality, and self-expression. Backstage, A80 Paris elevated the runway experience with signature styling, while VIP Extra curated exclusive gift bags for guests, reinforcing BXG’s presence at the intersection of beauty and fashion.

We Love Hubert Wu!

BXG’s ongoing collaboration with Hubert Wu continues to capture attention across Hong Kong and beyond. The latest Telosin campaign featuring Y Pro Blue, Y Pro Red, and Telosin Skincare delivered cinematic visuals and authentic moments that resonated strongly with audiences. Driven by Hubert’s connection with fans, the campaign generated viral content and strong engagement across social platforms, reinforcing Telosin’s presence as a leader in modern beauty technology where performance meets influence.