A80 Paris joined forces with XYZ for a high-energy beauty-meets-fitness session, blending fast-paced workouts with instant glow-ups. Guests moved through the studio’s signature classes and enjoyed quick A80 styling touch-ups, leaving refreshed, polished, and powered by the spirit of beauty in motion.
A80 Paris has officially opened its newest boutique at LCX, bringing Parisian hair artistry and modern beauty innovation to one of Hong Kong’s most vibrant shopping destinations. The new store offers a full retail and styling experience, featuring the latest tools, signature French Cokage haircare, and dedicated stations where guests can discover textures, techniques, and personalised hair rituals.
24 Auro opens its new location at Harbour City, introducing a refined destination dedicated to gold-infused skincare and modern beauty rituals. Blending advanced biotechnology with the timeless power of gold, the concept brings together leading global brands focused on radiance, renewal, and longevity. More than a store, 24 Auro offers an elevated beauty experience where innovation, luxury, and personalized care come together to redefine glow.
BXG delivered high-impact content for VIP Extra with an exclusive behind-the-scenes moment featuring Netflix actress Yuyu Kitamura as she prepared for Prestige’s 40 Under 40 event. The glam session highlighted A80 Paris and Telosin Y Pro Red, blending beauty, performance, and culture into a compelling digital story that resonated across platforms.
The Mineral Boutique Spa introduces a new era of beauty and wellness in Hong Kong, bringing the brand’s mineral philosophy into a modern, technology-driven treatment space. Integrating advanced aesthetic technologies with high-performance mineral formulations, the spa delivers fully personalized, results-driven treatments. Rooted in minerals and guided by science, it redefines beauty as a continuous journey of longevity, care, and transformation.
In June, Labubu Mania swept across BXG, turning offices into a playful, high-energy moment of connection and excitement. From giveaways to surprise desk drops, teams across departments joined the hunt for the rarest collectibles. More than a trend, the moment brought people together, blending fun, creativity, and community into everyday office life.
A80 Paris expands beyond haircare with the launch of its French Cokage Body Care, bringing its backstage expertise into advanced body rituals. The new formulations are designed to exfoliate, nourish, and reveal radiant, smooth skin. Blending performance with sensorial luxury, the collection reflects A80 Paris’s signature approach, now extending its beauty philosophy from hair to body.
Set within The Parisian Macao, the VIP Extra suites became a private sanctuary at the heart of the Beauty Without Borders experience. Designed as refined, content-ready spaces, each suite featured silk robes, curated glam stations, and custom playlists, creating an atmosphere of effortless luxury and comfort. More than a preparation space, the suites embodied the idea of beauty without boundaries, where guests could move seamlessly between moments, create content, and experience beauty in its most personal and immersive form.
The VIP Extra Experience brought together Asia’s leading KOLs, industry insiders, and cultural tastemakers for a full-day celebration of beauty, storytelling, and immersive luxury at The Parisian Macao. Designed as a multi-sensory journey, the event blended fashion, skincare, and technology into a seamless, content-driven experience. Guests moved through curated brand worlds featuring A80 Paris, Telosin, and The Mineral Boutique, each offering distinct moments from editorial hairstyling to live LED treatments and mineral-powered rituals. Throughout the day, private suites, personalized consultations, and exclusive activations transformed the experience into a living narrative of modern beauty.
BXG continues to grow its presence in Hong Kong with new store openings, bringing its signature approach to beauty closer to customers across the region. Each new location reflects a commitment to high-performance skincare, elevated experiences, and refined service. The latest opening at The Wai marks another step in BXG’s expansion, reinforcing its position as a leading force in modern beauty and retail innovation.