MEDIA

Newsroom

Visionaries Behind Bxg's Rise

MEDIA

Newsroom

Newsroom

Visionaries Behind Bxg's Rise

Our brands tell stories. So do our headlines.
We believe that communication is part of our brand equity. Whether it's a breakthrough launch, an executive perspective, or a cultural partnership, BXG shows up in the press with clarity, confidence, and narrative control.

12 SEPTEMBER 2025

A80 Paris Presents: Hair to Toe

A80 Paris marked the opening of its new LCX boutique with “Hair to Toe” , an intimate celebration of style and self-expression. Over 40 influncers and beauty insiders gathered for an afternoon of Parisian-inspired discovery, complete with personalised styling sessions and live DJ sets by Sarah Watts and Lucie Petite. The event captured the brand’s signature blend of confidence, creativity, and modern elegance — a true showcase of A80 Paris from head to toe.

06 SEPTEMBER 2025

Telosin Y Pro Red & Blue: Now Patented

Telosin’s Y Pro Red and Y Pro Blue devices introduce a new benchmark in beauty technology, now officially protected by patented design. Created in collaboration with world-renowned designer Karim Rashid, the Y Pro series reflects his signature Sensual Minimalism, merging form, function, and precision.

05 SEPTEMBER 2025

VIP Extra × Natacha Van at CENTRESTAGE 2025

VIP Extra supported designer Natacha Van at CENTRESTAGE 2025, Hong Kong’s leading fashion showcase, bringing together creativity, culture, and modern design. The collaboration highlighted a shared vision of confidence, individuality, and self-expression. Backstage, A80 Paris elevated the runway experience with signature styling, while VIP Extra curated exclusive gift bags for guests, reinforcing BXG’s presence at the intersection of beauty and fashion.

15 AUGUST 2025

We Love Hubert Wu!

BXG’s ongoing collaboration with Hubert Wu continues to capture attention across Hong Kong and beyond. The latest Telosin campaign featuring Y Pro Blue, Y Pro Red, and Telosin Skincare delivered cinematic visuals and authentic moments that resonated strongly with audiences. Driven by Hubert’s connection with fans, the campaign generated viral content and strong engagement across social platforms, reinforcing Telosin’s presence as a leader in modern beauty technology where performance meets influence.

01 AUGUST 2025

A80 Paris X XYZ: Beauty in Motion

A80 Paris joined forces with XYZ for a high-energy beauty-meets-fitness session, blending fast-paced workouts with instant glow-ups. Guests moved through the studio’s signature classes and enjoyed quick A80 styling touch-ups, leaving refreshed, polished, and powered by the spirit of beauty in motion.

25 JULY 2025

A80 Paris Opens Its New Flagship at LCX, Harbour City

A80 Paris has officially opened its newest boutique at LCX, bringing Parisian hair artistry and modern beauty innovation to one of Hong Kong’s most vibrant shopping destinations. The new store offers a full retail and styling experience, featuring the latest tools, signature French Cokage haircare, and dedicated stations where guests can discover textures, techniques, and personalised hair rituals. 

24 JULY 2025

24 Auro Opens in Hong Kong

24 Auro opens its new location at Harbour City, introducing a refined destination dedicated to gold-infused skincare and modern beauty rituals. Blending advanced biotechnology with the timeless power of gold, the concept brings together leading global brands focused on radiance, renewal, and longevity. More than a store, 24 Auro offers an elevated beauty experience where innovation, luxury, and personalized care come together to redefine glow.

12 JULY 2025

Prestige's 40 Under 40 Event with Yuyu Kitamura

BXG delivered high-impact content for VIP Extra with an exclusive behind-the-scenes moment featuring Netflix actress Yuyu Kitamura as she prepared for Prestige’s 40 Under 40 event. The glam session highlighted A80 Paris and Telosin Y Pro Red, blending beauty, performance, and culture into a compelling digital story that resonated across platforms.

01 JULY 2025

The Mineral Boutique Spa Debuts in Hong Kong

The Mineral Boutique Spa introduces a new era of beauty and wellness in Hong Kong, bringing the brand’s mineral philosophy into a modern, technology-driven treatment space. Integrating advanced aesthetic technologies with high-performance mineral formulations, the spa delivers fully personalized, results-driven treatments. Rooted in minerals and guided by science, it redefines beauty as a continuous journey of longevity, care, and transformation.

15 JUNE 2025

Labubu Mania Takes Over BXG

In June, Labubu Mania swept across BXG, turning offices into a playful, high-energy moment of connection and excitement. From giveaways to surprise desk drops, teams across departments joined the hunt for the rarest collectibles. More than a trend, the moment brought people together, blending fun, creativity, and community into everyday office life.