A80 Paris expands beyond haircare with the launch of its French Cokage Body Care, bringing its backstage expertise into advanced body rituals. The new formulations are designed to exfoliate, nourish, and reveal radiant, smooth skin. Blending performance with sensorial luxury, the collection reflects A80 Paris’s signature approach, now extending its beauty philosophy from hair to body.
Set within The Parisian Macao, the VIP Extra suites became a private sanctuary at the heart of the Beauty Without Borders experience. Designed as refined, content-ready spaces, each suite featured silk robes, curated glam stations, and custom playlists, creating an atmosphere of effortless luxury and comfort. More than a preparation space, the suites embodied the idea of beauty without boundaries, where guests could move seamlessly between moments, create content, and experience beauty in its most personal and immersive form.
The VIP Extra Experience brought together Asia’s leading KOLs, industry insiders, and cultural tastemakers for a full-day celebration of beauty, storytelling, and immersive luxury at The Parisian Macao. Designed as a multi-sensory journey, the event blended fashion, skincare, and technology into a seamless, content-driven experience. Guests moved through curated brand worlds featuring A80 Paris, Telosin, and The Mineral Boutique, each offering distinct moments from editorial hairstyling to live LED treatments and mineral-powered rituals. Throughout the day, private suites, personalized consultations, and exclusive activations transformed the experience into a living narrative of modern beauty.
BXG continues to grow its presence in Hong Kong with new store openings, bringing its signature approach to beauty closer to customers across the region. Each new location reflects a commitment to high-performance skincare, elevated experiences, and refined service. The latest opening at The Wai marks another step in BXG’s expansion, reinforcing its position as a leading force in modern beauty and retail innovation.
BXG took to the water for a full-day celebration, transforming the boat into a vibrant floating venue filled with energy, music, and connection. From sunrise to sunset, the experience blended relaxation with high-energy moments. The event celebrated Mega Sales Sprint winners and marked a special birthday for Chief Sales Officer Shlomi Eliraz, bringing teams together for a day of appreciation, celebration, and shared success.
The Mineral Boutique celebrated the opening of its new flagship at YOHO Mall II, introducing a curated multi-brand destination for advanced, mineral-based skincare. Featuring Telosin, Apeiro, Mimi Luzon, and the TMB Collection, Reflecting BXG’s vision of modern beauty and elevated retail experiences.
Telosin expands into body innovation with the launch of Body Sculpt Classic and Body Sculpt Advance, now available at A Stores. Designed to redefine body contouring, the devices combine EMS, infrared, vibration, and ICE cooling technologies for visible, high-performance results. Paired with the Firm & Tone Activating Body Gel, the system enhances firmness, smoothness, and overall silhouette, delivering a new standard in body care without downtime.
BXG strengthens its presence in Hong Kong with two new openings of The Mineral Boutique at YOHO Mall II, introducing both a flagship store and a dedicated kiosk concept. Together, they bring advanced mineral-based skincare and curated beauty experiences to a wider audience.
Telosin introduces the Y Pro Blue and Y Pro Red, now available in stores, marking a new era in light-based skincare. Combining NASA-inspired technology with iconic design by Karim Rashid, the devices bring clinical precision into a refined, at-home experience. Working across both surface and structural layers of the skin, Y Pro Blue targets clarity and balance, while Y Pro Red supports collagen renewal and firmness, together redefining modern beauty through performance, design, and innovation.
BXG proudly supported The Kindness Gala 2025 at Regent Hong Kong, a meaningful evening dedicated to supporting the homeless community. The event brought together leaders, partners, and changemakers in a shared commitment to compassion and impact. More than a gala, it reflected BXG’s belief in using its platform to create meaningful connections and contribute to causes that make a real difference.