MEDIA

Newsroom

Visionaries Behind Bxg's Rise

MEDIA

Newsroom

Newsroom

Visionaries Behind Bxg's Rise

Our brands tell stories. So do our headlines.
We believe that communication is part of our brand equity. Whether it's a breakthrough launch, an executive perspective, or a cultural partnership, BXG shows up in the press with clarity, confidence, and narrative control.

Bubbles & Beats

The BXG family came together for an unforgettable evening at Trilogy Rooftop in Hong Kong, where music, conversation, and energy set the tone for the night. More than a gathering, it was a moment of connection, celebrating the people behind BXG in a vibrant, relaxed atmosphere.

Apeiro Unveils a New Era of Skincare Icons

After an extended period of research and development, Apeiro introduces three new performance-driven collections, marking a new chapter in luxury skincare. Blending advanced science with sensorial experience, the launch reinforces Apeiro’s position as a leader in modern treatment rituals. The debut includes the Boostox Collection for lifting and contouring, the Transformation Collection for renewal and skin restructuring, and the Diver Collection for hydration and resilience, each redefining results through innovation, precision, and design.

BXG Halloween Party

BXG’s annual Halloween celebration has become a signature tradition, bringing teams together for a night of creativity, energy, and unforgettable moments. Held in Macau, the event transformed into a vibrant showcase of costumes, music, and shared experience. More than a party, it reflects the spirit of BXG, where creativity, culture, and community come together to celebrate the people behind the brand.

Telosin X – The Full LED Experience

Telosin unveiled the X and X Red Edition in a high-impact launch across Hong Kong, transforming SOGO Causeway Bay and Festival Walk into immersive LED destinations. The event brought together celebrities and leading voices from the region’s fashion and beauty scene, including Priscilla Wong, Hubert Wu, and supermodel Angie Ng. Guests experienced the devices through hands-on demos and personalized consultations, discovering Telosin’s vision of light-based skincare where innovation, science, and design converge. More than a launch, it was a defining moment for the brand, positioning Telosin at the forefront of next-generation beauty.

VIP Extra Summer Sail

VIP Extra brought its community together for a vibrant summer sail in Clear Water Bay. The day blended product experiences, live music, and curated moments into one elevated lifestyle event.

Ultra x A80 Paris

A80 Paris took center stage at Ultra Festival Hong Kong, bringing its signature styling experience to one of the city’s most dynamic cultural events. The activation blended beauty, music, and energy, creating a standout moment for festival-goers.

Telosin Magazine – Innovation in Print

BXG introduced Telosin Magazine, a bilingual editorial platform that brings the brand’s world of light-based technology, skincare innovation, and wellness to life. Blending science, design, and storytelling, the magazine reflects Telosin’s forward-thinking vision, translating advanced beauty technology into a refined, accessible, and inspiring experience.

BXG Recognized at Hong Kong HR Awards

BXG was honored at the Hong Kong HR Awards 2023/24, a prestigious platform recognizing organizations that are redefining people strategy, workplace culture, and leadership excellence across the region. The recognition highlights BXG’s commitment to building a high-performance culture driven by talent development, innovation, and strong team engagement. As one of Hong Kong’s leading beauty groups, BXG continues to invest in its people as a core pillar of growth, shaping a dynamic workplace that empowers teams and drives long-term success.

A80 Paris Magazine

BXG introduced A80 Paris Magazine, a bilingual publication celebrating style, creativity, and the brand’s performance-driven identity. Designed for a global audience, the magazine captures the intersection of fashion, beauty, and backstage culture that defines A80 Paris.

VIP Extra Magazine – A New Editorial Platform

BXG introduced VIP Extra Magazine, marking a new chapter in its expansion into publishing and content. Released in both Chinese and English editions, the magazine brings together beauty, lifestyle, and culture through a refined editorial lens.