House Brands

The Mineral Boutique

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Brands

The Mineral Boutique brings together curated global brands, its signature mineral-powered skincare, advanced treatments, and ingestible wellness in one seamless ecosystem. Beauty and longevity become part of a continuous journey, from treatment room to daily ritual.
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Rooted in minerals and guided by science, The Mineral Boutique redefines modern beauty through performance, vitality, and long-term skin health.

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THE MINERAL BOUTIQUE

LOG-ON, SHOP 3002, LEVEL 3, HARBOUR CITY, TSIM SHA TSUI HONG KONG
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RETAIL

THE MINERAL BOUTIQUE

SHOP 221, LEVEL 2, AVENIDA DE SAGRES, NAPE, ONE CENTRAL MACAU
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RETAIL

THE MINERAL BOUTIQUE

G/F, SHOP 16B, FASHION WALK, CAUSEWAY BAY HONG KONG
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RETAIL

THE MINERAL BOUTIQUE

SHOP K41, THE VENETIAN MACAO, THE GRAND CANAL SHOPPES, LEVEL 3 MACAU
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THE MINERAL BOUTIQUE

L3-03, LEVEL 3, THE WORLD TRADE CENTRE, CAUSEWAY BAY HONG KONG
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NEWS
17 MARCH 2026

Vogue Hong Kong Beauty Awards 2026

BXG was recognized at the Vogue Hong Kong Beauty Awards 2026, with four standout products from its leading brands receiving top honors. The recognition highlights BXG’s commitment to innovation, performance, and modern beauty. Winning titles included Telosin Y Pro Red & Blue as Best Home Beauty Device, The Mineral Boutique Magnifying Youth Black Face Masque as Best Anti-Aging Mask, A80 Paris Surfhair Styler as Best Hair Styling Tool, and Apeiro Transformation Mask as Best Regenerative Mask, reinforcing BXG’s position at the forefront of beauty, science, and style.
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NEWS
11 FEBRUARY 2026

A New Era of Beauty & Longevity Begins in Hong Kong

The Mineral Boutique unveiled its new Fashion Walk flagship in Causeway Bay, introducing Hong Kong’s first Beauty & Longevity concept space. Launched during the Love & Luck season, the opening brought together VIP Extra members, influencers, and industry tastemakers. The flagship features curated skincare, advanced beauty technologies, and the Longevity Bar in collaboration with 48 Collagen Café, reflecting a new approach to beauty that combines skincare, wellness, and long-term vitality.
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NEWS
11 FEBRUARY 2026

48 Collagen Café First of Its Kind in Hong Kong

BXG introduces a new dimension of beauty through its collaboration with Paris-based 48 Collagen Café, bringing the iconic concept to Hong Kong for the first time. Launched at The Mineral Boutique Fashion Walk flagship, the Longevity Bar redefines the beauty experience by extending skincare into daily wellness rituals, supporting glow, vitality, and balance from within.
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NEWS
04 FEBRUARY 2026

Love & Luck Campaign Launch

BXG launched the Love & Luck campaign to celebrate both Chinese New Year and Valentine’s Day, transforming the festive season into a vibrant beauty experience across Hong Kong and Macau. The campaign connected the community through in-store activations, exclusive experiences, and seasonal highlights. From the release of VIP Extra Mystery Gift Boxes to the opening of The Mineral Boutique Fashion Walk flagship and the Longevity Bar collaboration with 48 Collagen Café, Love & Luck created a series of memorable moments celebrating beauty, luck, and connection.
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NEWS
17 JANUARY 2026

The Mineral Boutique Opens at Fashion Walk

BXG expands its presence in Hong Kong with the opening of The Mineral Boutique flagship at Fashion Walk in Causeway Bay. The new space introduces a refined concept of mineral-based beauty, combining advanced skincare, professional treatments, and personalized service. The flagship also features the Longevity Bar, extending the experience beyond skincare into daily wellness rituals, offering a new approach to beauty focused on vitality, balance, and long-term results.
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PRODUCTS

Magnifying Youth Black Face Masque

A multitasking anti-aging mask that resets the skin by purifying pores, firming contours, and nourishing with potent actives. It delivers visible wrinkle reduction and deeply cleanses the skin for a lifted, reawakened look. This mask is the go-to solution for tired or congested skin needing immediate detoxification and nourishment.
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PRODUCTS

Firmness Renewal Facial Peel

This gentle exfoliating gel removes impurities and dead cells to promote cell turnover and reveal healthier skin. It instantly boosts glow and smoothness while improving overall skin texture and clarity without causing dryness. By resurfacing the skin, it preps the face for better absorption of other skincare treatments.
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PRODUCTS

Replenishing Facial Toner

Enriched with plant extracts, this mineral-rich toner provides a refreshing cleanse and deep hydration. It calms the skin and balances pH, preparing it to effectively receive subsequent serums and creams. The toner leaves the complexion feeling plump, recharged, and revitalized.
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PRODUCTS

Radiance Body Peel

Powered by pure Dead Sea salt crystals, this mineral-rich scrub detoxifies, refines, and revives the skin in one invigorating step. It provides smoother texture after just one use and a natural radiance that glows from within. This scrub acts as a deep exfoliating reset for skin that feels tired, dull, or congested.
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PRODUCTS

Sprayable Aloe Vera Gel

This refreshing mist provides instant relief for dryness, irritation, or post-sun redness. Its fast-absorbing texture leaves the skin revitalized and balanced without any stickiness. It is an ideal rescue for calming breakouts, burns, or inflammation anytime.
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PRODUCTS

Instantly Tight Under Eye Elasticity Aid Express

A fast-acting eye treatment designed to instantly tighten, smooth, and refresh the delicate under-eye area. This lightweight formula works within minutes to reduce the appearance of fine lines, puffiness, and fatigue. Engineered for immediate visible results, it enhances skin elasticity while brightening dull under-eye tone. The quick-absorbing texture creates a smoother, more lifted look, making it ideal before events or as a daily boost for a well-rested appearance.

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