MEDIA

Press

Visionaries Behind Bxg's Rise

MEDIA

Press

Press

Visionaries Behind Bxg's Rise

Our brands tell stories. So do our headlines.
We believe that communication is part of our brand equity. Whether it's a breakthrough launch, an executive perspective, or a cultural partnership, BXG shows up in the press with clarity, confidence, and narrative control.

08 OCTOBER 2025

A80 Paris at Paris Fashion Week SS26

A80 Paris strengthened its presence on the global fashion stage during Paris Fashion Week SS26, delivering refined backstage hairstyling that reflected the brand’s signature Parisian elegance and technical precision. Working inside Hôtel de Maisons, the team created modern looks that complemented the creativity and energy of the runway.
Featured in leading publications including Vogue, Harper’s Bazaar, Elle, and L’Officiel, A80 Paris continued to expand its international visibility while reinforcing its connection to the world of high fashion.

12 SEPTEMBER 2025

A80 PARIS AT LCX — A CELEBRATION OF EXPRESSION

The launch of A80 Paris at LCX, Harbour City marked a standout media moment, drawing strong attention across Hong Kong’s beauty and lifestyle scene. The event attracted a dynamic mix of creators, editors, and tastemakers, generating a wave of reels, stories, and social content that extended far beyond the store. At the heart of the launch was the unveiling of Hair to Toe — a new concept redefining A80 Paris as a complete beauty universe, seamlessly connecting haircare and bodycare into one elevated experience.

15 AUGUST 2025

Telosin × Hubert Wu

BXG’s ongoing collaboration with Hubert Wu continues to generate strong engagement across social platforms. The latest campaign featuring Telosin Y Pro Blue, Y Pro Red, and Telosin Skincare combined cinematic visuals with authenticity, creating impactful content that resonated with audiences.

Through viral reels and high engagement, the campaign reinforced Telosin’s positioning as a leader in professional beauty technology, blending innovation, performance, and aspirational design.

30 MAY 2025

BXG in the Spotlight

The VIP Extra Experience in Macau brought together KOLs, media, and industry tastemakers for a full-day immersive journey of beauty, storytelling, and innovation, quickly became a media sensation, generating widespread coverage across Hong Kong’s top-tier outlets and major social platforms. From Vogue Hong Kong to digital channels across Asia, the event captured attention through interviews, features, and real-time storytelling. Across Instagram, Xiaohongshu, Weibo, and beyond, the experience sparked viral engagement, with reels, stories, and KOL content amplifying BXG’s vision of beauty without borders. More than coverage, it positioned BXG at the center of culture, influence, and experience-driven beauty.

06 MAY 2025

A Landmark Launch at YOHO Mall II

The Mineral Boutique marked its grand opening at YOHO Mall II with a standout launch event, welcoming over 100 cultural figures, lifestyle personalities, influencers, and tastemakers from across Hong Kong. The evening quickly became one of the most talked-about beauty gatherings of the season. The event was highlighted by the presence of renowned actress and style icon Kelly Cheung, known for her influence across fashion and lifestyle. Her appearance elevated the launch, reflecting the brand’s connection to culture, elegance, and modern beauty.

13 MARCH 2025

VOGUE Beauty Awards 2025

BXG brands received prestigious recognition at the VOGUE Beauty Awards 2025, one of the industry’s most respected beauty events held at Tai Kwun in Central Hong Kong. The awards celebrate innovation and excellence across the beauty world.

Best Home Beauty Device
Telosin Y Pro Blue & Y Pro Red

Best Beauty Flash Product
The Mineral Boutique Instant Tight Facial

17 DECEMBER 2024

A80 Paris Wins Cosmopolitan Beauty Award 2024

A80 Paris Straightrust was recognized at the Cosmopolitan Best of the Best Beauty Awards 2024, earning the Panel Choice award for its advanced infrared styling technology. The award highlights A80 Paris’s innovation in professional hair styling, combining performance, speed, and precision to deliver salon-level results with ease.

17 DECEMBER 2024

Telosin X Wins Cosmopolitan Beauty Award 2024

Telosin X was recognized at the Cosmopolitan Best of the Best Beauty Awards 2024, earning the Panel Choice award for its advanced at-home LED skincare technology. The award highlights Telosin’s innovation in bringing clinically inspired light therapy into a refined, high-performance home device, reinforcing its position at the forefront of modern beauty technology.

17 OCTOBER 2024

TELOSIN X — A Launch That Took Over the Media

The launch of Telosin X, The Full LED Experience, didn’t just introduce a new device — it sparked a wave of media attention across Hong Kong and beyond. From major outlets such as on.cc, Sing Tao Daily, Ming Pao, Yahoo Entertainment, and AM730, to digital platforms and social channels, the event generated widespread coverage across both traditional and online media. The presence of well-known figures like Hubert Wu and Priscilla Wong amplified the moment, driving strong visibility across Instagram, Weibo, Facebook, and YouTube, where interviews, red carpet moments, and live demos quickly circulated

15 AUGUST 2024

Telosin X Featured in L'Officiel Monaco

Telosin X was highlighted in L’Officiel Monaco as part of the next generation of beauty devices redefining modern skincare. The feature showcases how Telosin X combines advanced light technology with professional-level performance to deliver visible results from the comfort of home.

Recognized for its innovation and sleek design, Telosin X reflects the growing evolution of beauty devices that merge science, technology, and luxury skincare