MEDIA

Press

Visionaries Behind Bxg's Rise

Press

Visionaries Behind Bxg's Rise

Our brands tell stories. So do our headlines.
We believe that communication is part of our brand equity. Whether it's a breakthrough launch, an executive perspective, or a cultural partnership, BXG shows up in the press with clarity, confidence, and narrative control.

OFFICIAL STATEMENT 正式聲明

Beauty Express Group is aware of recent social media posts and public discussion concerning certain beauty retailers in Hong Kong, in which our Group and our brands have been mentioned.

We wish to state clearly: Beauty Express Group has no connection whatsoever with Opatra London, or with any of the other retailers referred to in these posts. There is no common ownership, affiliation, management, staff or business relationship of any kind. Any suggestion otherwise is false.

Beauty Express Group is an independent Hong Kong company, established in 2007. Today we operate 40 shops and spa locations across Hong Kong and Macau, employ approximately 500 people, and have served hundreds of thousands of customers over almost two decades, connected through our membership club VIP EXTRA. Every shop we operate and every brand in our portfolio is listed openly at bexgrp.com and vipextra.com, and we invite anyone to verify this information there.

Customer care has always been at the heart of our business. Any customer with a question or concern about a purchase from any of our shops is welcome to contact us at vipextra.com/contact-us, and we will take care of it directly and personally.

The Group reserves all its legal rights in respect of false or misleading statements concerning the Group or its brands.

Media enquiries: media@bexgrp.com

Beauty Express Group

Beauty Express Group 留意到近日網上流傳的貼文及公眾討論,當中提及香港多間美容零售商,並暗示本集團或旗下品牌與其有所關聯。

我們謹此鄭重聲明:Beauty Express Group 與 Opatra London,及上述討論中提及的其他零售商,完全不存在任何關係。雙方不存在任何共同擁有權、關聯、管理層、員工或任何形式的商業關係。任何與此相反的暗示或說法,均屬不實。

Beauty Express Group 是一家植根香港的獨立企業,成立於 2007 年。目前,我們在香港及澳門營運 40 間店舖及水療中心,擁有約 500 名員工,近 20 年來已為數十萬名顧客提供服務,並透過 VIP EXTRA 會員計劃與客戶緊密聯繫。本集團所營運的每一間店舖及旗下每一個品牌,均已公開列於 bexgrp.comvipextra.com,歡迎各界隨時查閱與核實。

客戶服務一直是我們業務的核心。若任何顧客對我們旗下任何店舖的消費有任何疑問,歡迎透過 vipextra.com/contact-us 與我們聯絡,我們將親自為您處理。

對於任何針對本集團或旗下品牌的虛假及誤導性言論,我們高度重視,並保留一切採取法律行動的權利。

媒體查詢: media@bexgrp.com

Beauty Express Group

In the Spotlight with Vogue Hong Kong

Telosin’s Body Sculpt Classic takes the spotlight in the May issue of Vogue Hong Kong, reinforcing the brand’s premium positioning and expanding its reach within the luxury beauty industry.

TMB at Vogue Hong Kong – April Issue

Featured in Vogue Hong Kong’s April issue, the TMB Collection presents The Ritual of Mineral Beauty, a mineral-driven skincare approach that transforms daily routines into a refined balance of purity, performance, and sensory experience.

HOLISTIC BLISS: INSIDE VOGUE HONG KONG'S APRIL FEATURE ON THE MINERAL BOUTIQUE

In its April issue, Vogue Hong Kong turns the spotlight on The Mineral Boutique, capturing a new era of beauty defined by ritual, experience, and innovation. From the debut at Fashion Walk to the introduction of the Longevity Bar and its dual spa destinations, the feature explores a concept that blends skincare, wellness, and lifestyle into one cohesive journey.

Vogue Hong Kong – March Issue

BXG continued its presence across leading editorial platforms, with Telosin Y Pro featured in Vogue Hong Kong’s March issue, reinforcing its positioning within advanced beauty technology.

Industry Recognition at Vogue Hong Kong Beauty Awards 2026

BXG gained strong industry recognition in Hong Kong following its wins at the Vogue Hong Kong Beauty Awards 2026, one of the region’s most influential beauty platforms. The awards highlight standout innovation and performance across the beauty landscape. Four BXG products received top honors, including Telosin Y Pro Red & Blue as Best Home Beauty Device, The Mineral Boutique Magnifying Youth Black Face Masque as Best Anti-Aging Mask, A80 Paris Surfhair Styler as Best Hair Styling Tool, and Apeiro Transformation Mask as Best Regenerative Mask, reinforcing BXG’s leadership in modern beauty, science, and design.

The Love & Luck Effect

The launch of The Mineral Boutique Fashion Walk flagship quickly became one of Hong Kong’s most talked-about beauty moments. Over 150 influencers, celebrities, editors, and VIP Extra members shared the experience across social platforms, turning the event into a vibrant digital conversation. From collagen cocktails at the Longevity Bar to live skincare rituals and A80 Paris styling moments, the celebration was widely documented and amplified online, extending the Love & Luck campaign far beyond the physical space.

VIP Extra x Culture

VIP Extra continues to connect beauty with culture through curated experiences, influencer collaborations, and event moments across Hong Kong. From fashion launches to nightlife, beauty becomes part of the experience, seamlessly blending with creativity and self-expression. A recent highlight saw VIP Extra collaborate with DJ suz eq ahead of Louis Vuitton’s Lee Garden One opening, integrating Telosin and A80 Paris into her pre-event ritual. The moment reflects VIP Extra’s role in placing beauty naturally within fashion, music, and cultural spaces.

A80 Paris: Backstage Essential

A80 Paris has become a backstage essential across Hong Kong and Macau, widely used in fashion shows, editorials, and creative productions. Trusted by stylists and production teams, the brand’s tools combine performance with refined design. From runway moments to editorial shoots, A80 Paris continues to shape modern hairstyling in visual culture, reinforcing BXG’s presence at the intersection of beauty and fashion.

Cosmopolitan Best of the Best Beauty Awards 2025

A80 Paris FlowHair Pro L’Original Pink was awarded Best Beauty Gadget – Hair Styling at the Cosmopolitan Best of the Best Beauty Awards 2025. Recognized for its innovative technology and fashion-week inspired performance, the device delivers professional styling results with ease and precision.